February Dentist Article - Top 10 Tips
Top 10 tips + 1 to make the 50-60 somethings feel ‘special’
Extracts from an article by Chris Barrow (55) published in Dentistry.co.uk:
Following these top 10 tips for caring for patients in this demographic may can spell your success for 2009:
1. Be easy to find
2. Have a web site that’s easy to navigate and welcoming
3. Impress patients and prospects from their first call
4.Provide an impressive welcome pack – invest in brand, image and literature
5. Make first visits memorable for the customer service with premises that are lovely and suit the demographic – Call Ken Rand Partners for Design and Fulfillment
6. Train your team to be concierge-class; to just glow with confidence and competence
7. Keep to time promises, patients with appointments expect to be seen at the set time
8. Have clinicians slow down, listen and take their time – Help clients feel totally understood
9. Handle the business and money end of the relationship ultra-professionally
10. Give business cards to pass out ask for recommendations to family, friends and colleagues. Invite clients to special promotions and encourage guests. Make your client an unpaid member of your sales force.
11. Finally, deliver a fantastic clinical result to make the patient feel so good that they are bursting to write you a testimonial letter.
For full article visit
