February Retail Article - It is all about shopping Tribes
It is all about shopping Tribes
Seth Godin, author and entrepreneur in his latest book, Tribes, argues that “lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea,”
Making a success of retailing in today’s climate is all about the effectiveness of marketing.
In times past it was enough to establish a position on the High Street and the Consumer Society beat a path to your door.
Following this phase, the whole process of advertising and marketing developed on the belief that if retailers made enough noise about their outlet or product it would change the world.
Godin believes that times have moved on and discerning customers the way to market is all about “tribe”. Identifying and provoking interest within your “Tribe” has never been easier with an abundance of online methods. However, maintaining Tribe interest is all about creating a retail environment with impact. For help in this area contact us at sales@kenrand.co.uk
