May Commercial Article - Building the 21st Century Office
In an extensively researched report commissioned by Orangebox UK, Jeremy Myerson reaches the following significant conclusions regarding our 21st Century approach to office design:
• There is growing corporate interest in designing ‘branded space’ to make the
office environment work as a marketing tool to support and promote brand values
• There is a trend towards providing shared ‘satellite space’ so workers can have
an alternative place to work that does not entail a long commute to the HQ
• The explosion of media interest in designing your home as an expression of
individual aspiration is making people reassess their work environment in terms
of ‘lifestyle space’
• Corporate scepticism over the value of breakout spaces and the desire to reduce
the size of the individual workstation has triggered a move to towards more ’online
social space’ for working
• The only way to convince clients that new space models work is to make a robust
business case based on finding a simple, understandable measure of business efficiency
• The drive towards new ways of working has significant implications in terms of
health and safety practice
• Ingrained cultural resistance built up over several decades of following the
supervisory structures of scientific management is a major barrier to change
• Despite the rich potential of wireless technology to support new office space use,
many still regard wireless as unproven and requiring more development
To explore the potential of developing these concepts through our innovative Vision Workshop contact Ken Rand Partners on 0844 357 8485 or email sales@kenrand.co.uk
For full report visit http://www.orangeboxuk.com/pdf/dispatches.pdf
