May Pharmacy Article - Don't loose out to the Supermarket Pharmacy
Retail Week has revealed that Tesco is ramping up its pharmacy offer. The grocer wants to reach a target of 350 pharmacies within the next three years and has also not ruled out taking the offer international.
Pharmacy is an interesting part of a supermarket’s offer. It’s a lucrative business offering NHS services alongside the gamut of everyday pharmacy needs.
The biggest advantage a supermarket has over a local chemist though is convenience. Most consumers who work 9am to 5pm will know that if you need to pick up a prescription or quickly want advice, then you have to do it in work time. A supermarket’s pharmacy has an advantage as it is open until 10pm in many cases.
On the other hand, the local pharmacy has a wealth of experience under its belt. Many pharmacies have a strong relationship with the community and their pharmacists are trusted. Many local pharmacists know their customers, know their families, and know their worries. This relationship will live on despite the fact the chemist may not be open at the right times for the customer.
So the message to the local pharmacy is not to underestimate your appeal. Advice, consultancy facilities, customer relationship and service still count for a great deal and with the increase in unease over major health issues these qualities will regularly win out over 24 hour convenience.
Contact Ken Rand Partners to explore effective growth strategies and we will be delighted to discuss arranging a Vision Workshop.
